The person behind mackinto.sh

When you engage mackinto.sh, you get Scott.

mackinto.sh is a one-person consultancy. There's no account management layer, no junior staff billing hours against your project, no dilution between the person you spoke to and the person doing the work. When you engage mackinto.sh, you get Scott, a Chartered Marketer (MCIM) with a postgraduate background in digital marketing and 15 years of hands-on delivery across enterprise platforms and growing businesses.

At EnerSys, one of the world's largest energy storage companies, a CRO programme that generated a $3.7 million revenue uplift through data-driven product enhancements. At Baxi Heating, an in-house digital team built from scratch that removed agency dependency and delivered £300,000+ in annual cost savings. At GKN PLC, a website migration that resulted in GKN.com being ranked the top-performing UK FTSE 100 corporate website by the Comprend Web Report 2017. At YNV Group, strategic lead across a portfolio of 17 multi-lingual, multi-regional websites.

The platform experience runs deep: Optimizely (CMS 11 through 13), Sitecore, Episerver, Umbraco, Drupal, WordPress, and headless CMS architectures. MarTech covers the full stack: GA4, Google Tag Manager, Adobe Analytics, HubSpot CRM, Salesforce, Pardot, Tealium, Piwik Pro, and marketing automation platforms. On AI: currently leading an Optimizely CMS 11 to 13 upgrade and re-architecture at EnerSys, with Optimizely Opal AI workflows integrated to support marketing content creation, brand tone consistency, and SEO, and a member of the AI Steering Group leading the organisation's transition from ChatGPT to Microsoft Copilot.

The range of work is intentional. Enterprise complexity teaches you rigour: governance, stakeholder management, procurement, and how to make technology decisions that hold up over time. Scale-up environments teach you to move fast, prioritise ruthlessly, and ship things that work. And hands-on technical work (networking, hardware, platform configuration) keeps you grounded in the practical reality that strategy has to land in.